Tag Archives: marketing

WRITING ON THE ETHER: Are You Marketing to Your “Adjacent Fans”?

Table of Contents Looking for the “Comp”-etitive Edge Marketing: Not Just for Companies Anymore Wait. Who Wrote That? Looking for the “Comp”-etitive Edge Books are books but they are also containers of ideas, worlds, beliefs, philosophies, attitudes, world-views, etc. So far, so good, right? Even though I’ve hit you with the m-word here—oh, no, marketing!—we’re […]

Do Publishers Need to Offer More Value to Authors?

Last month, I gave a 15-minute presentation in Berlin, Germany, called The Future of the Author-Publisher Relationship, as part of an innovative publishing think-tank event called LitFlow. To accompany my talk, I wrote a 2,500-word article. In a nutshell, I suggest that—given the changes happening in the industry—traditional publishers will need to be more author-focused […]