Fans gathered on one side of a railing.

How to Use Facebook Contests & Giveaways to Build a Fan Base

Social media marketing expert Chris Syme discusses how to use Facebook contests and giveaways to turn fans into super fans.
Image by nikcname via Flickr

How to Repurpose Your Book or Blog Content for Profit and Promotion

Blogger and author Nina Amir explains how to turn your blog content into books and other information products.
book marketing and publicity

Book Marketing 101

It is possible, if not desirable, for an author to launch an effective book-marketing campaign without a publisher’s support or assistance. Mainly, it requires time and energy. Here's a comprehensive rundown of the main strategies in use today.
Goodreads

2 Ways to Make the Most of Goodreads

I really admire the folks at Goodreads, not just for their site, but also for the data they share with