Tag Archives: book promotion

3 Ways to Improve Your Website Design

Today’s guest post is adapted from Red Hot Internet Publicity by Penny Sansevieri. Between Los Angeles and Las Vegas there’s a stretch of I-15 that’s just barren desert with you, sand, a cactus or two, a few vultures hoping to get lucky, and endless billboards. Most people speed down this stretch of highway as fast […]

10 Ways to Build Long-Lasting Traffic to Your Author Website or Blog

First things first: Your website, whether it gets a lot of traffic or not, is an essential part of a strong author platform. It serves as your hub—or command central—for all online activity, and should give your readers, as well as the media, a way to engage with you. It should be there if people […]

Sell More Fiction by Activating the Power of Book Clubs

Today’s guest post is by Rob Eagar, author of Sell Your Book Like Wildfire. Book clubs and discussion groups—where millions of readers congregate both in-person and online to discuss their favorite books—offer a powerful marketing opportunity for novelists. Some of the most popular social networks devoted to book readers include GoodReads (12 million members strong), LibraryThing, Red Room, […]

What Is an Author’s Marketing Responsibility With a Traditional Publisher?

It is a pleasure to share this interview with two authors who are also marketing geniuses, Avery Monsen (@averymonsen) and Jory John (@joryjohn). A couple years ago they authored a brilliant illustrated book with Chronicle, All My Friends Are Dead, which became an online sensation and breakout bestseller with more than 100,000 copies sold. This year, […]