You can find marketing inspiration in what others have done, but also know that the less advertised “strategies” might actually be the ones worth pursuing.
Full-time author and speaker Scott Berkun discusses his book marketing experiences as both a traditionally published author and self-published author.
Giving away your work isn’t a problem if you’ve developed a strategy around it, and know how to turn new readers into fans.
Best Business Advice for Writers is a monthly link round-up where I share the best online articles focused on the business of writing and publishing.
There’s no end to the conflicting advice about social media and book marketing. In this post, I present a framework for what’s effective and what’s not.
In Writing on the Ether at JaneFriedman.com, Porter Anderson looks at allegations of bullying in the book-recommendations community in a larger context.
Today’s guest post is adapted from Red Hot Internet Publicity by Penny Sansevieri. Between Los Angeles and Las Vegas there’s a stretch of I-15 that’s just barren desert with you, sand, a cactus or two, a few vultures hoping to get lucky, and endless billboards. Most people speed down this stretch of highway as fast […]
First things first: Your website, whether it gets a lot of traffic or not, is an essential part of a strong author platform. It serves as your hub—or command central—for all online activity, and should give your readers, as well as the media, a way to engage with you. It should be there if people […]
Today’s guest post is by Rob Eagar, author of Sell Your Book Like Wildfire. Book clubs and discussion groups—where millions of readers congregate both in-person and online to discuss their favorite books—offer a powerful marketing opportunity for novelists. Some of the most popular social networks devoted to book readers include GoodReads (12 million members strong), LibraryThing, Red Room, […]
It is a pleasure to share this interview with two authors who are also marketing geniuses, Avery Monsen (@averymonsen) and Jory John (@joryjohn). A couple years ago they authored a brilliant illustrated book with Chronicle, All My Friends Are Dead, which became an online sensation and breakout bestseller with more than 100,000 copies sold. This year, […]
Today’s guest post is by Ken Brosky. I asked him to share his experience because many authors have made the same mistake he has. Plus, his advice on how to do things right is spot on. In addition to his post, I recommend you read one of my rants, I Hate Press Releases—and hopefully you’ll […]
I really admire the folks at Goodreads, not just for their site, but also for the data they share with the industry, including tips for authors. (If you’re not familiar with Goodreads, imagine a Facebook for people who love to read books.) The recent Goodreads author newsletter offered a number of gems helpful for any […]