A publicist often helps secure mainstream media coverage, but they also have tremendous value outside of that. Here’s how to effectively work with one.
Best Business Advice for Writers is a monthly link round-up where I share the best online articles focused on the business of writing and publishing.
A Facebook Profile is often a better option than a fan Page for building author platform. It’s simpler and easier to get your content in front of people, takes less time to manage, and will build a tribe or platform faster, especially if you don’t plan to run ads.
There’s no end to the conflicting advice about social media and book marketing. In this post, I present a framework for what’s effective and what’s not.
In this talk from the 2013 Midwest Writers Workshop, I explain the process of growing my readership since 2008, then share a few key principles I follow to make it an enjoyable and sustainable process.
In Writing on the Ether at Jane Friedman.com, Porter Anderson looks on the comparative dynamics of literary fiction in the marketplace, amid discussions of Twitter’s effectiveness for authors.
Table of Contents Should Authors Stop Linking to Amazon? Timing, and Interdependence Chewing Each Other’s Legs Off Mr. Smith Goes to Town “Don’t Link to Amazon.” But She Does It. Should Authors Stop Linking to Amazon? I feel angry that these authors, unthinkingly or by design, have chosen to support Amazon, W H Smith or [...]
To maximize the effectiveness of your author website, it’s necessary to study the data behind how people find your website, navigate it, and use it. Here are three of the most important areas to watch carefully.
Today’s guest post is by Rob Eagar, author of Sell Your Book Like Wildfire. Book clubs and discussion groups—where millions of readers congregate both in-person and online to discuss their favorite books—offer a powerful marketing opportunity for novelists. Some of the most popular social networks devoted to book readers include GoodReads (12 million members strong), LibraryThing, Red Room, [...]
The following Q&A is with author Bob Tarte. Bob lives in Michigan with parrots, ducks, geese, parakeets, rabbits, doves, cats, hens, and one turkey. I met Bob at a Florida writers conference, where he was speaking about the success of his pet podcast. He has published three books with Algonquin; the latest, Kitty Cornered: How Frannie and Five [...]