This 101 guide describes best practices for authors using Facebook for book marketing, with tips on when you should set up a fan page.
The chain of events goes something like this: An author’s book nears its publication date (or perhaps the author is attempting to secure a traditional book deal). She knows she needs to market and promote the book and/or build a platform. She finds (or hears) advice that blogging is a good way to accomplish #1. She wonders: What […]
Today’s guest post is by author Tiana Warner (@tianawarner). The Art of Marketing conference in Vancouver was a full day of marketing insight from Seth Godin, Nancy Duarte, Mitch Joel, John Jantsch, Brian Wong, Keith Ferrazzi, and big-name sponsors like Microsoft and CBC. Each highly qualified speaker offered a unique perspective on the current and […]
Table of Contents They Three Queens of Orient Were Hope and Fear #1: Visibility Hope and Fear #2: Literary Fiction Hope and Fear #3: Rest They Three Queens of Orient Were If they’d been guys, they’d never have made it to the Nativity. Once the OnStar of David navigation system got behind a few clouds […]
A publicist often helps secure mainstream media coverage, but they also have tremendous value outside of that. Here’s how to effectively work with one.
Best Business Advice for Writers is a monthly link round-up where I share the best online articles focused on the business of writing and publishing.
A Facebook Profile is often a better option than a fan Page for building author platform. It’s simpler and easier to get your content in front of people, takes less time to manage, and will build a tribe or platform faster, especially if you don’t plan to run ads.
There’s no end to the conflicting advice about social media and book marketing. In this post, I present a framework for what’s effective and what’s not.
In this talk from the 2013 Midwest Writers Workshop, I explain the process of growing my readership since 2008, then share a few key principles I follow to make it an enjoyable and sustainable process.
In Writing on the Ether at Jane Friedman.com, Porter Anderson looks on the comparative dynamics of literary fiction in the marketplace, amid discussions of Twitter’s effectiveness for authors.
Table of Contents Should Authors Stop Linking to Amazon? Timing, and Interdependence Chewing Each Other’s Legs Off Mr. Smith Goes to Town “Don’t Link to Amazon.” But She Does It. Should Authors Stop Linking to Amazon? I feel angry that these authors, unthinkingly or by design, have chosen to support Amazon, W H Smith or […]
To maximize the effectiveness of your author website, it’s necessary to study the data behind how people find your website, navigate it, and use it. Here are three of the most important areas to watch carefully.
Today’s guest post is by Rob Eagar, author of Sell Your Book Like Wildfire. Book clubs and discussion groups—where millions of readers congregate both in-person and online to discuss their favorite books—offer a powerful marketing opportunity for novelists. Some of the most popular social networks devoted to book readers include GoodReads (12 million members strong), LibraryThing, Red Room, […]
The following Q&A is with author Bob Tarte. Bob lives in Michigan with parrots, ducks, geese, parakeets, rabbits, doves, cats, hens, and one turkey. I met Bob at a Florida writers conference, where he was speaking about the success of his pet podcast. He has published three books with Algonquin; the latest, Kitty Cornered: How Frannie and Five […]
The following advice is excerpted from The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future by Chris Guillebeau. For longtime readers of my blog, you probably know how often I recommend Chris’s invaluable and free manifesto, 279 Days to Overnight Success. His latest book, The […]
If you’re like most authors I know, you’ve wondered about how to best use Facebook. Should you stick to your personal page, should you create a fan page, how do you promote a fan page, and what exactly does a marketing strategy look like on Facebook? I’ve written several posts addressing the basics, as well […]
It’s difficult to give advice about Facebook because it keeps changing—in structure, functionality, and effectiveness. For instance, I used to think accepting all friend requests for my personal profile was a workable policy, as long as I kept everyone organized in lists. But now that Facebook has a subscribe-to-profile feature, it doesn’t make sense to friend […]
It is a pleasure to share this interview with two authors who are also marketing geniuses, Avery Monsen (@averymonsen) and Jory John (@joryjohn). A couple years ago they authored a brilliant illustrated book with Chronicle, All My Friends Are Dead, which became an online sensation and breakout bestseller with more than 100,000 copies sold. This year, […]
Update I wrote the following post as a warning to self-published authors who may fall prey to scams that take advantage of the highly recognized industry trade show, BookExpo America (BEA). I want to emphasize that BEA itself is not involved in author scams of any kind. Quite the opposite. According to BEA events director […]
I really admire the folks at Goodreads, not just for their site, but also for the data they share with the industry, including tips for authors. (If you’re not familiar with Goodreads, imagine a Facebook for people who love to read books.) The recent Goodreads author newsletter offered a number of gems helpful for any […]