This spring, I’m running a 6-week course, MBA for Writers, that serves as a foundational course in book publishing and digital media for authors. All students who register by March 31 get the early-bird rate of $199. On April 1, the price increases to $249.
Why I created this course
While knowing about the business of publishing won’t help you sell bad writing, or skip important stages of creative development, it can help reduce your anxiety and frustration. I see too many writers led astray by trends, loud opinions, and industry stereotypes. My goal is to help you understand the most important concepts of the business you want to work in, and evaluate news and trends with wisdom and clarity.
While there aren’t any “rules” to this game—you’ll find many eccentricities and exceptions to every formula—it helps to know the principles behind successful authorship and publication. This 6-week course focuses on concerns most relevant to writers who seek a career focused on publishing book-length work.
When the course runs
Each 90-minute lecture will take place live at 7 p.m. Eastern on Mondays, from April 20 through May 25. I’m using the BigMarker platform to deliver the instruction and store the recordings. If you miss the live event, you’ll have access to the recording for a full year.
- Writing an Effective and Professional Query Letter and Synopsis (April 20, 7 p.m. ET)
- Writing a Strong Nonfiction Book Proposal (April 27, 7 p.m. ET)
- Author Platform 101 (May 4, 7 p.m. ET)
- Best Practices of Author Websites and Email Newsletters (May 11, 7 p.m. ET)
- Understanding the Self-Publishing and Digital Publishing Landscape (May 18, 7 p.m. ET)
- How to Be an Effective Online Writer—and Understand SEO (May 25, 7 p.m. ET)
Scholarship opportunity for creative writing students
I’m offering three full-tuition scholarships, eligible to students enrolled full-time in an undergraduate or graduate program in creative writing. Please complete and submit this form to apply; the deadline is also March 31. Scholarship recipients will be notified no later than April 7.