Broken pencil

When Self-Publishing Is More Useful As a Marketing Tool

The turning point of my long-term publishing plans came when I realized I have very little in common with author
Paradigm shift

Distinguishing Between Straight-Up Advice and Paradigm Shift

A couple weeks ago I wrote a column for Writer Unboxed, "Should You Focus on Your Writing or Platform?" In
The Education of Millionaires by Michael Ellsberg

2 Questions You Should Memorize for Networking Events

Right now I'm teaching a senior capstone course that prepares e-media seniors to graduate and enter the workforce. There are
CDG airport

An Author Who Markets Her E-Books in Airports

Today's guest post is by Ann Okerson. Ann shared the following story on a listserv I belong to, and I
Writer Unboxed

One of the Ground Rules of Marketing

You have to target a market. You can't shoot for everyone. That's the topic of my latest post over at
Ken Brosky

How to Get Media Coverage for Your Book

Today's guest post is by Ken Brosky. I asked him to share his experience because many authors have made the
Searching for best blogs / Marcel Germain

How to Research & Identify Top Websites & Blogs in Your Category

I often advise new bloggers to identify the top blogs or communities for their target audience, and build relationships with those
Goodreads

2 Ways to Make the Most of Goodreads

I really admire the folks at Goodreads, not just for their site, but also for the data they share with
The Secrets They Kept by Joanne Tombrakos

What Good Salespeople Know That Writers Should

Today's guest post is by author and business person Joanne Tombrakos. What ultimately spurred my decision to self-publish was a
Writer Unboxed

Writers Need More Copywriting Training

Today I'm the featured contributor at Writer Unboxed, where I talk about copywriting: The No. 1 Overlooked Skill for Every
The Writer's Workout

Platform and Social Media Must Not Be Your Center

Today's post is excerpted from The Writer's Workout: 366 Tips, Tasks, & Techniques From Your Writing Career Coach (Writer's Digest,
How Should You Spend Your Book Marketing Budget?

How Should You Spend Your Book Marketing Budget?

Author Brad Swift asks the following: I have a number of fiction and nonfiction books now available through Amazon as
Jane Knows

When to Modify Your Name Due to SEO Concerns

I received the following question from Jan O'Hara: I have a dilemma to sort out about author names. These are the
Blank Faces by Rommel Adao

I Hate Press Releases

This is part rant, part advice. I don't write this post as if my needs were everyone's. But it's frustrating
by Garda / Flickr

3 Blunders That Can Kill Your Author Platform

Today's guest post is from author Kristen Lamb. The digital age author has more opportunities than any writer in the
Scott Sigler

3 Keys to Sustainable & Successful Indie Authorship

Note from Jane: I don't usually run posts that feature or promote a single service or solution. Authors need to
My Memories of a Future Life

Should You Serialize a Novel on Kindle?

Today's guest post is by Roz Morris. Last month I released my literary novel as four episodes on Kindle: 100,000
4-Ps of Marketing

E-Book Marketing 101

In case you missed it, my monthly column at Writer Unboxed was posted yesterday: A Checklist for Marketing Your E-Book.
Going Geek by John Carpenter

Using an Agent to Get on Kindle

I've been keeping an eye on John Carpenter and his book project ever since we first started having conversations on
The Funny Man by John Warner

Using Word of Mouth (Not Media Attention) to Sell Books

I've known John Warner since my days as an acquisitions editor at F+W Media. He is among the most decent,
Facebook logo

3 Principles for Facebook Fan Pages

Facebook is the No. 1 most popular website in the United States in terms of visits, which means it's more
Amy Stolls

How Much Has Book Marketing Changed Since 2005?

Amy Stolls is the author of The Ninth Wife, a novel just released from HarperCollins as a paperback original. The
Christina Katz

The Secret to Twitter That Can’t Be Taught

I've found Twitter—and many aspects of social media—somewhat tricky to teach. Why? Here are 3 reasons to start: Using social
Simon Sinek: If You Don't Understand People, You Don't Understand Business

Look for People Who Believe What You Believe

[Update: The discussion in the comments—on this site and on some of my other profiles—has made me realize that my
Conversation Prism

Build Diversity Into Your Online Presence

Back in 2008, a smart guy named Brian Solis created the Conversation Prism (above), and wrote a blog post titled