Marketing & Promotion
When Self-Publishing Is More Useful As a Marketing Tool
The turning point of my long-term publishing plans came when I realized I have very little in common with author
Distinguishing Between Straight-Up Advice and Paradigm Shift
A couple weeks ago I wrote a column for Writer Unboxed, "Should You Focus on Your Writing or Platform?" In
2 Questions You Should Memorize for Networking Events
Right now I'm teaching a senior capstone course that prepares e-media seniors to graduate and enter the workforce. There are
An Author Who Markets Her E-Books in Airports
Today's guest post is by Ann Okerson. Ann shared the following story on a listserv I belong to, and I
One of the Ground Rules of Marketing
You have to target a market. You can't shoot for everyone. That's the topic of my latest post over at
How to Get Media Coverage for Your Book
Today's guest post is by Ken Brosky. I asked him to share his experience because many authors have made the
How to Research & Identify Top Websites & Blogs in Your Category
I often advise new bloggers to identify the top blogs or communities for their target audience, and build relationships with those
2 Ways to Make the Most of Goodreads
I really admire the folks at Goodreads, not just for their site, but also for the data they share with
What Good Salespeople Know That Writers Should
Today's guest post is by author and business person Joanne Tombrakos. What ultimately spurred my decision to self-publish was a
Writers Need More Copywriting Training
Today I'm the featured contributor at Writer Unboxed, where I talk about copywriting: The No. 1 Overlooked Skill for Every
Platform and Social Media Must Not Be Your Center
Today's post is excerpted from The Writer's Workout: 366 Tips, Tasks, & Techniques From Your Writing Career Coach (Writer's Digest,
How Should You Spend Your Book Marketing Budget?
Author Brad Swift asks the following: I have a number of fiction and nonfiction books now available through Amazon as
When to Modify Your Name Due to SEO Concerns
I received the following question from Jan O'Hara: I have a dilemma to sort out about author names. These are the
I Hate Press Releases
This is part rant, part advice. I don't write this post as if my needs were everyone's. But it's frustrating
3 Blunders That Can Kill Your Author Platform
Today's guest post is from author Kristen Lamb. The digital age author has more opportunities than any writer in the
3 Keys to Sustainable & Successful Indie Authorship
Note from Jane: I don't usually run posts that feature or promote a single service or solution. Authors need to
Should You Serialize a Novel on Kindle?
Today's guest post is by Roz Morris. Last month I released my literary novel as four episodes on Kindle: 100,000
E-Book Marketing 101
In case you missed it, my monthly column at Writer Unboxed was posted yesterday: A Checklist for Marketing Your E-Book.
Using an Agent to Get on Kindle
I've been keeping an eye on John Carpenter and his book project ever since we first started having conversations on
Using Word of Mouth (Not Media Attention) to Sell Books
I've known John Warner since my days as an acquisitions editor at F+W Media. He is among the most decent,
3 Principles for Facebook Fan Pages
Facebook is the No. 1 most popular website in the United States in terms of visits, which means it's more
How Much Has Book Marketing Changed Since 2005?
Amy Stolls is the author of The Ninth Wife, a novel just released from HarperCollins as a paperback original. The
The Secret to Twitter That Can’t Be Taught
I've found Twitter—and many aspects of social media—somewhat tricky to teach. Why? Here are 3 reasons to start: Using social
Look for People Who Believe What You Believe
[Update: The discussion in the comments—on this site and on some of my other profiles—has made me realize that my
Build Diversity Into Your Online Presence
Back in 2008, a smart guy named Brian Solis created the Conversation Prism (above), and wrote a blog post titled