Category Archives: Marketing & Promotion

Digital Book Day: A New Marketing Effort By Bestselling Author C.J. Lyons

Over the holiday weekend, C.J. Lyons, a bestselling hybrid author, launched a new initiative called Digital Book Day, partly in response to the discontinuation of World Book Night USA. For those unfamiliar with World Book Night, it was a joint marketing effort to spread the love of reading by giving away thousands of books in a single […]

How to Create Your First Booktrack (and Get 2,000 New Readers)

Today’s guest post is by author Laurence MacNaughton (@LMacNaugton). When I first heard about Booktrack.com from my literary agent, Kristin Nelson, I was fairly skeptical of the idea. Ebooks with music and sound effects, really? But then I tried the Booktrack of the short story Dagon by H.P. Lovecraft. I’ll be honest—I was blown away. […]

7 Things I Learned from the World’s Best Marketers

Today’s guest post is by author Tiana Warner (@tianawarner). The Art of Marketing conference in Vancouver was a full day of marketing insight from Seth Godin, Nancy Duarte, Mitch Joel, John Jantsch, Brian Wong, Keith Ferrazzi, and big-name sponsors like Microsoft and CBC. Each highly qualified speaker offered a unique perspective on the current and […]

Think Local: It’s Not Just for Food

Today’s guest post is by author and freelancer Andi Cumbo-Floyd (@andilit). On one side of the street, they sit next to the plastic stand that holds paper menus for customers to take home. Across the road, they’re squeezed next to pretty, spangly watches where people pick up their prescriptions. Just north, 10 copies are stacked, spine […]

6 Ways Micro-Publishing Strengthens Your Author Career

Micro-published books are short, tight, and swift. A meaningful discussion of micro-publishing has been pushed aside during the ongoing tug-of-war between traditional publishing and independent publishing (self-publishing). But we are well beyond “everyone is a writer” at this point. We have progressed into “everyone is a publisher,” if they wish to be—and we have been living in this realm for some time already. Fortunately, micro-publishing benefits the industry as a whole by bringing some much-needed simplicity and directness into a publishing equation that is often weighted down by its own complexity and contracts. And it also benefits you, the writer.