The Art of Marketing Conference

7 Things I Learned from the World’s Best Marketers

Today’s guest post is by author Tiana Warner (@tianawarner). The Art of Marketing conference in Vancouver was a full day of marketing insight from Seth Godin, Nancy Duarte, Mitch Joel, John Jantsch, Brian Wong, Keith Ferrazzi, and big-name sponsors like Microsoft and CBC. Each highly qualified speaker offered a unique perspective on the current and […]

pharmacy copy

Think Local: It’s Not Just for Food

Today’s guest post is by author and freelancer Andi Cumbo-Floyd (@andilit). On one side of the street, they sit next to the plastic stand that holds paper menus for customers to take home. Across the road, they’re squeezed next to pretty, spangly watches where people pick up their prescriptions. Just north, 10 copies are stacked, spine […]

by ChaoticMind 75 / Flickr

6 Ways Micro-Publishing Strengthens Your Author Career

Micro-published books are short, tight, and swift. A meaningful discussion of micro-publishing has been pushed aside during the ongoing tug-of-war between traditional publishing and independent publishing (self-publishing). But we are well beyond “everyone is a writer” at this point. We have progressed into “everyone is a publisher,” if they wish to be—and we have been living in this realm for some time already. Fortunately, micro-publishing benefits the industry as a whole by bringing some much-needed simplicity and directness into a publishing equation that is often weighted down by its own complexity and contracts. And it also benefits you, the writer.

finding your readers

4 Ways to Find Readers Who Love Your Work

So you want to find those raving fans, right? Awesome. We’re about to give you the most boring advice possible. You’re probably going to be disappointed that we’re not going to offer you a magic way to get a ton more readers, but unfortunately that’s not how it works. Ideal fans and readers are gained a few at a time, and it takes time to build that bond, even if you experience a sudden and serendipitous burst of exposure.

Colleen Gleason covers

The Importance of Your Book Cover: Achieving the Right Fit

Note from Jane: The following post is the first in a series that will offer tips and advice from successful authors about self-publishing, specifically those who use Barnes & Noble’s Nook Press as part of their overall sales, marketing, and distribution strategy. This series is sponsored by Nook Press, which means they have paid for […]

book marketing and publicity

Book Marketing 101

It is possible, if not desirable, for an author to launch an effective book-marketing campaign without a publisher’s support or assistance. Mainly, it requires time and energy. Here’s a comprehensive rundown of the main strategies in use today.

Photo by boinink / Flickr

Is Crowdfunding Right for You? 5 Questions

Today’s guest post is by Justine Schofield, the communications coordinator for Pubslush, a crowdfunding publishing platform. You’ve probably heard of crowdfunding by now. Crowdfunding is a means for artists, entrepreneurs, and businesses to raise funds and mitigate the financial risk of their creative projects or business ventures. You generate financial backing from people who believe […]