Since 2009, after the release of my second novel, I’ve been a so-called hybrid author, working with New York publishers as well as self-publishing. I’m often asked why I chose to combine these two seemingly disparate publishing careers, juggling twice the work.
So you want to find those raving fans, right? Awesome. We’re about to give you the most boring advice possible. You’re probably going to be disappointed that we’re not going to offer you a magic way to get a ton more readers, but unfortunately that’s not how it works. Ideal fans and readers are gained a few at a time, and it takes time to build that bond, even if you experience a sudden and serendipitous burst of exposure.
Learn how to write a better bio note and improve the opportunities that come your way.
Note from Jane: The following post is the first in a series that will offer tips and advice from successful authors about self-publishing, specifically those who use Barnes & Noble’s Nook Press as part of their overall sales, marketing, and distribution strategy. This series is sponsored by Nook Press, which means they have paid for […]
No one can buy a book they’ve never heard of. So, how do readers hear about books? Everyone likes to say it’s word of mouth, but it’s not possible to tell a friend about a book until you’ve heard of it yourself. That’s where publicity and marketing come in.
It is possible, if not desirable, for an author to launch an effective book-marketing campaign without a publisher’s support or assistance. Mainly, it requires time and energy. Here’s a comprehensive rundown of the main strategies in use today.
A publicist often helps secure mainstream media coverage, but they also have tremendous value outside of that. Here’s how to effectively work with one.
It’s not unusual for authors to be told by their publishers that author websites aren’t necessary or effective. Should their insight be trusted?
A Facebook Profile is often a better option than a fan Page for building author platform. It’s simpler and easier to get your content in front of people, takes less time to manage, and will build a tribe or platform faster, especially if you don’t plan to run ads.
Bestselling author Michael J. Sullivan proposes that publishers give authors permission to send free ebooks to readers who have purchased print editions.
Five things to consider as you begin planning book events to spread the word about your book.
What does it take to launch a new website and online community? A Q&A with author and entrepreneur Alexis Grant.
Business is personal. In the long-run game, anyone who treats business as though it is not personal is going to end up stepping on toes and leaving a trail of poor impressions.
Today’s guest post is by Justine Schofield, the communications coordinator for Pubslush, a crowdfunding publishing platform. You’ve probably heard of crowdfunding by now. Crowdfunding is a means for artists, entrepreneurs, and businesses to raise funds and mitigate the financial risk of their creative projects or business ventures. You generate financial backing from people who believe […]
There’s no end to the conflicting advice about social media and book marketing. In this post, I present a framework for what’s effective and what’s not.
Learn how self-published novelist Ransom Stephens landed a two-book deal with Amazon—without even querying.
In this talk from the 2013 Midwest Writers Workshop, I explain the process of growing my readership since 2008, then share a few key principles I follow to make it an enjoyable and sustainable process.
Is social media a waste of time for writers? Is it possible, in the end, to just focus on writing?
One of the biggest challenges in publishing today is discoverability, particularly at Amazon and other major online retailers. You can ensure your book is found more easily by optimizing your metadata—here’s how.
Regardless of when or why you use Facebook, never consider it a replacement for an author website you own and control. Here’s why.