Everything you need to know to start sending an effective email newsletter.
Blogger and author Nina Amir explains how to turn your blog content into books and other information products.
Thriller author Todd Moss describes his own marketing efforts and the marketing efforts of his Big Five publisher, Putnam, for his book The Golden Hour.
What does it mean to “engage” with a community? And what’s the benefit?
Register today for Predictable Book Sales: The 3-Step Framework to Build a Killer Launch by Tim Grahl.
Learn how to improve the description of your book, and improve its metadata, when using Amazon KDP.
A group of literary authors have launched a limited edition box set of novels. How did they make the collaboration work?
A traditionally published children’s author discusses how she’s launched a successful indie publishing effort in less than two years.
You can find marketing inspiration in what others have done, but also know that the less advertised “strategies” might actually be the ones worth pursuing.
Build a bio that’s not only better than most you have read, but also compelling enough to attract the fans & clients you’d like to have in the first place.
Full-time author and speaker Scott Berkun discusses his book marketing experiences as both a traditionally published author and self-published author.
Giving away your work isn’t a problem if you’ve developed a strategy around it, and know how to turn new readers into fans.
You’re not alone. Being told to build an online presence creates internal conflict for a lot of writers. This is the topic I tackle (somewhat obliquely) this month in my column at Writer Unboxed. Here’s how it begins: I’ve been reading with interest (and sympathy) the comments on Porter Anderson’s Unboxed post last week, where we see […]
Note from Jane: Today’s guest post is by Anne Pfeffer (@AnnePfeffer1), an author of several YA and new adult novels. As the author of three indie novels, I was looking for ways to expand my base of readers. This blog’s very own Jane Friedman suggested that I try Wattpad, an online writing community where authors post […]
Note from Jane: Today’s guest post is by publisher and author L.L. Barkat (@llbarkat). She has one of the most gracious and welcoming personalities in the online space—so I’m delighted she’s written about how she maintains a calm and open demeanor even when faced with difficult or antagonistic personalities. In a career decision that might look, to some, […]
If you don’t like the terms offered by Amazon’s ACX for selling your audiobook, you do have an alternative. Author Lee Stephen explains the path he took.
Note from Jane: Today’s guest post is by Marcy Kennedy (@MarcyKennedy). Almost as soon as authors were told they should be on social media to build their platform, a counter-contingent of people started talking about how social media was a waste of time. They’d tell stories of using Twitter or Facebook or whatever the flavor of […]
The chain of events goes something like this: An author’s book nears its publication date (or perhaps the author is attempting to secure a traditional book deal). She knows she needs to market and promote the book and/or build a platform. She finds (or hears) advice that blogging is a good way to accomplish #1. She wonders: What […]
The Fall 2014 issue of Scratch is now available. Inside, you’ll find a feature interview with New York Times bestselling author Austin Kleon, offering insights on how to balance your artistic lifestyle with marketing and self-promotion. Here’s what he says about being an author as his full-time job: It’s weird because I’ve written about how you shouldn’t be […]
Today’s guest post is by Simone Collins (@SimoneHCollins) at ArtCorgi. My job is to help people commission original art from up-and-coming artists via ArtCorgi, a company I started earlier this year. Though the art I help people create consists of everything from romantic gifts to mobile game assets and painted scenes for wall art, I have […]