Category Archives: Marketing & Promotion

How to Use NoiseTrade Books as a Strategic Marketing Tool

Note from Jane: I am very grateful to Ed Cyzewski (@edcyzewski) for today’s guest post, where he shares valuable insights about book marketing via NoiseTrade (not to mention email newsletters and ebook giveaways). If you’d like to share insights from your book marketing experiments in a guest post, please contact me. First, a Bit of Background In [...]




Self-Hosting Your Author Website: Why and How to Do It

When it comes to establishing your author website, one of the more confusing topics is self-hosting: what it means, why it’s advantageous, and when you should do it. What Is Self-Hosting? Sometimes it’s easiest to describe what self-hosting is not. If your website has “wordpress.com” or “blogspot.com” (or the name of another service you use) in [...]




7 Industry Experts Discuss Book Marketing and Promotion

The Summer 2014 issue of Scratch (my magazine for writers) is now available. Inside, you’ll find a roundtable I hosted on book marketing and promotion, with an all-star lineup of industry folks with a wide range of experiences and viewpoints. Here’s a little snippet, featuring Rachel Fershleiser of Tumblr, talking about the author’s role in the marketing [...]




Digital Book Day: A New Marketing Effort By Bestselling Author C.J. Lyons

Over the holiday weekend, C.J. Lyons, a bestselling hybrid author, launched a new initiative called Digital Book Day, partly in response to the discontinuation of World Book Night USA. For those unfamiliar with World Book Night, it was a joint marketing effort to spread the love of reading by giving away thousands of books in a single [...]