This infographic breaks down the key 5 publishing paths, their value to authors, the potential pitfalls, and examples of each.
No one can buy a book they’ve never heard of. So, how do readers hear about books? Everyone likes to say it’s word of mouth, but it’s not possible to tell a friend about a book until you’ve heard of it yourself. That’s where publicity and marketing come in.
PubSmart 2014 may be creating something we’ve needed to see much more of: a conference in which not only business-conscious authors but also smaller publishing companies can start doing the logical networking they’ve needed: with each other.
It is possible, if not desirable, for an author to launch an effective book-marketing campaign without a publisher’s support or assistance. Mainly, it requires time and energy. Here’s a comprehensive rundown of the main strategies in use today.
A publicist often helps secure mainstream media coverage, but they also have tremendous value outside of that. Here’s how to effectively work with one.
As a hand-wringer here, I’m one of the “but not all” skeptics Coker mentions, unpersuaded, and how good that he’s careful to note that we’re not all mollified. For me it’s not the compensation issue, actually. I’m more concerned about how literature of all genres (don’t get sidetracked here, I mean all books) fare on the buffet.
Laura van den Berg discusses the evolution of how her stories get written and shaped into a collection, or a book.
The digital dynamic, which makes it possible for people to publish books with or without traditional publishing support, also seems to be revving many folks into a shared assumption that faster is better.
As long as we envision “the book” as that thing with pages—or its digital descendant on an e-reader or tablet—we’re not giving the original artistry and impulse behind a new body of work a chance to live as the unique content it is in the context of its creation.
Today I am proud to announce the launch of Scratch magazine, all about the intersection of writing and money. The Scratch Mission Very few people or publications speak openly about the economic realities of the publishing business. In our bare-it-all media culture, frank talk about money remains taboo. Writers often lack the context or insight […]