Monthly Archives: May 2012

Starving Artist Vs. Slimy Marketer: How to Strike a Balance

Today’s guest post is from one of my UC students, Jarrod Welling-Cann. He is facing the issue—as we all do at some point—of how to making a living from his art. His thought process here is particularly relevant for any creative professional wondering about the role of marketing, sales, and promotion in the artistic life. […]

When Self-Publishing Is More Useful As a Marketing Tool

The turning point of my long-term publishing plans came when I realized I have very little in common with author Joanna Penn. Have you heard of her? I started following Joanna on Twitter because she always shared great writing links, but I also began to follow her self-publishing story. She wrote a novel, released it […]