There are untold hurdles ahead in this vast, digitally enabled terra nova of self-publishing at our feet. When new writers ask me what to do, these days I suggest they wait, whether they’re looking for a DIY or traditional approach.
The following advice is from Michael Hyatt’s newest release, Platform: Get Noticed in a Noisy World. The book is one of the most comprehensive guides on building an effective platform I’ve seen. Both beginning writers and established authors will find excellent and insightful instruction. Assuming you want to increase your blog traffic, there are certain mistakes [...]
The following is excerpted from Everyday Writing by Midge Raymond. The book is meant for anyone with a passion to write but never quite enough time. Find out more at the publisher’s website or view on Amazon. Why take the time for writing prompts? Writing exercises can help our writing in ways we don’t know until [...]
Note: Read the earlier installments in this series, #1 and #2. My favorite places in Cincinnati are mostly tied to ritual. But I didn’t even believe in ritual until recently, around the time I read Eat, Pray, Love by Elizabeth Gilbert. She writes: This is what rituals are for. We do spiritual ceremonies as human [...]
Today I’m a guest over at Writer Unboxed, where I discuss how finding your unique writing voice is not so different from finding your marketing voice. What Authors Seem to Forget About Marketing—Especially Those Who Dislike It Here’s a brief snippet: I think we can all agree that every author has a distinct writing voice [...]
Saints preserve us, the Bezosian Beelzebub has struck again, this time spinning his stinking seductions, pants on fire, in the High Street, itself. Publishing’s punditti and free-range bloggers have been on overdrive since Monday, of course, heaving their loudest lamentations back and forth across the Atlantic over the news that the UK bricks-and-mortar bookstore chain Waterstones has made a deal to sell Kindles.
Articles about the ineffectiveness of online advertising are a dime a dozen. (See this one and this other one, from just this past WEEK!) I rarely advocate authors spend money on advertising, in part because it takes a specialized skill set to do it well. Plus you have to know how to reach your target [...]
Today’s guest post is from one of my UC students, Jarrod Welling-Cann. He is facing the issue—as we all do at some point—of how to making a living from his art. His thought process here is particularly relevant for any creative professional wondering about the role of marketing, sales, and promotion in the artistic life. [...]
After last Friday’s post, 4 Ways to Immediately Improve Your Book Marketing Efforts, I received a few responses questioning the effectiveness of e-mail. Or, in other words, isn’t e-mail dead? Who reads e-mail any more? Regardless of what the biased Mark Zuckerberg says, e-mail is alive and well. (Here’s a bit of research that compares [...]
Note: Read the first installment in this series. After I graduated college, I packed up my 1985 Ford Thunderbird with all my belongings and drove to Cincinnati to start my job with F+W Publications. I didn’t know anyone in the city except my boss, Greg. He served as my only anchor for many months, so much so [...]