The Tech-Empowered Writer (AWP Panel Resources)

AWP 2012: Tech-Empowered Writer

This week I’ll be in Chicago for the Association of Writers & Writing Programs annual conference. I’m a panelist on “The Tech-Empowered Writer” on Thursday at 1:30 p.m. This post serves as a handy resource for anyone who attends the panel, plus all of you who will miss it.

Think beyond the [analog] book

  • Traditional authorship focuses on the traditional publication of books or articles, with everything else viewed as ancillary. This is very narrow or limited thinking when considering how many ways a message or story can be spread in today’s tech-driven world.
  • How can your story or message be adapted, expanded, or shared across a variety of media?
  • Think broadly about your strengths to reach and engage with readers across a variety of channels.
  • The future of reading does not equal the future of print. Don’t limit yourself to books/articles/text. Consider how you can offer diverse experiences.

Diverse experiences might involve:

  • Videos
  • Podcast / audio
  • Livecasting
  • Screencasts, webinars, and online tutorials
  • In-person events or experiences
  • Online education and curriculum
  • Online communities
  • Websites and blogs
  • Electronic newsletters and serials
  • Mobile and tablet applications
  • Digital downloads
  • Wikis

Brainstorm questions

  • How do people typically or conventionally experience your writing or teaching?
  • Where and when do they typically experience it or consume it?
  • Could your work be adapted into mediums that are more convenient or powerful for your readers?
  • What kind of interaction or customization is possible?
  • How could your content be amplified or expanded online?

Video & audio

  • YouTube is the No. 2 search engine. Think about that for a minute. Nearly all major companies have their own branded channel on YouTube. You can too.
  • Most people will not watch a video more than a few minutes long. For long videos, provide timestamps of when certain questions/issues are discussed.
  • Anyone can distribute a podcast for free via iTunes. Consider: There are many people in this world who consume their content strictly via audio (due to a long commute and/or active lifestyle).
  • Live shows can be produced through BlogTalkRadio.
  • Google Hangouts: Free instant video chat group with whomever you’d like to invite who’s a Google Plus user. All you need is a webcam.

Other content/multimedia tools to consider

  • Blurb Mobile. Tells stories through photos, video, and audio that you’ve captured through your iPhone.
  • Cowbird. Tell stories like you’ve never told them before. (You’ll have to go experience it; not like any other storytelling tool I’ve seen.)
  • Jing (Screencast). Record what’s happening on your screen, along with audio.
  • iBooks Author. Create multimedia e-books with Apple’s free software. Uses drag-and-drop functionality—you don’t need to be a programmer, but you must be a Mac user.
  • PressBooks. Create e-books that live online and/or create books that you can export as EPUB files (standard e-book format).
  • Slideshare. Share slide-based presentations.
  • Ustream. Stream video live from anywhere (even from your smartphone).
  • PBWorks. Create a wiki to collaborate with others, either publicly or privately.
  • Scribd. Easily share or distribute PDF documents, either free or paid.
  • MailChimp. Start a professional looking e-newsletter, for free up to 2,000 names.
  • FourSquare. Create themed lists of places you love, anywhere in the world. Must be a FourSquare user.

Easy site-building tools

Click here to read my e-newsletter on this topic. Three helpful tools you should be aware of:

  • WordPress (can support a full-fledged website, but easy enough for a one-page site or simple blog)
  • Tumblr (lightweight and easy)
  • About.me (for a splash page)

Curation: Sometimes a better option than creation

  • The world’s information is doubling every two years. Sometimes, it’s better when we avoid adding to the noise, and instead make sense of what already exists.
  • Kevin Sablan: “Curation is not simply the act of collecting disparate items and sloppily slopping theme together.”
  • Curation is a service. It provides context and analysis, and helps people discover things they might not have found on their own. It should probably save people’s time, or otherwise entertain and delight.
  • Everyone is a curator to some extent. Think about what you choose to post on Facebook or share on Twitter. You’re making selections for a specific audience.
  • Specific and popular curation tools: Tumblr, StorifyPaper.li, Scoop.it, Pinterest

Some of my posts that might help you

Check out posts by the other panelists

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Master the Principles of Social Media Without Feeling Like a Marketer

Jane's newest online course focuses on how to take a holistic and strategic approach to social media that’s based on long-term reader growth and sound principles of online marketing. You won’t find gimmicks or short-term approaches here. Rather, my philosophy is that (1) your work—your writing—is always central, and (2) you have to enjoy what you’re doing on social media for it to be sustainable and eventually become a meaningful part of your author platform.

A big challenge for authors is deciding what types of marketing will work for them strategically, and figuring out what will be effective in cutting through the noise without consuming huge amounts of time. Over the course of 12 weeks, our goal will be to answer this question for you, eliminate as much guesswork as possible, and retain your authentic voice regardless of your strategy.

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Jane Friedman (@JaneFriedman) has more than 15 years of experience in the book and magazine publishing industry, with expertise in digital media and the future of authorship. She speaks around the world at events such as BookExpo America, Frankfurt Book Fair, and Digital Book World, and has keynoted writing conferences such as The Muse & The Marketplace. She currently teaches digital media and publishing at the University of Virginia. Find out more.
Posted in Conference Takeaways, Digital Media, Electric Speed.

10 Comments

  1. Thank you for sharing this, I will definitely be taking some of the options here into consideration, especially the audio/podcast and YouTube channel options. 

  2. Can’t wait to see you tomorrow, Jane! I’ve got a similar post going up tomorrow morning on blogging and social media, which I’m now editing to link to this post. :)

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