From our friends at Brevity

Over at Writer Unboxed, where I’m a monthly contributor, I’m breaking out the principles I teach my university students:

5 Keys to Writing for an Online Audience

The 5 keys are:

1. Brevity is your friend.
2. Make your content scannable.
3. Clear and direct headlines get more clicks.
4. Categorize, tag, and annotate your content wherever you go.
5. If search engines can’t find you, then you don’t exist.

Click here to read the full article.

About Jane Friedman

Jane Friedman is a full-time assistant professor of e-media at the University of Cincinnati, and the former publisher of Writer's Digest. She has spoken on writing, publishing, and the future of media at more than 200 events since 2001, including South by Southwest, BookExpo America, and the Association of Writers and Writing Programs.

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