Twitter: One Size Does Not Fit All

Last month, I was a speaker at PodCamp Cincinnati, where I presented two sessions. Above you can view the slidepack from one of my sessions, “Twitter: One Size Does Not Fit All.”
If you’d like to hear the full audio of my presentation, you can get that too! Click here or use widget below. Be aware this is completely unedited audio.

Twitter: One Size Does Not Fit All by Jane Friedman

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Master the Principles of Social Media Without Feeling Like a Marketer

Jane's newest online course focuses on how to take a holistic and strategic approach to social media that’s based on long-term reader growth and sound principles of online marketing. You won’t find gimmicks or short-term approaches here. Rather, my philosophy is that (1) your work—your writing—is always central, and (2) you have to enjoy what you’re doing on social media for it to be sustainable and eventually become a meaningful part of your author platform.

A big challenge for authors is deciding what types of marketing will work for them strategically, and figuring out what will be effective in cutting through the noise without consuming huge amounts of time. Over the course of 12 weeks, our goal will be to answer this question for you, eliminate as much guesswork as possible, and retain your authentic voice regardless of your strategy.

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Jane Friedman (@JaneFriedman) has more than 15 years of experience in the book and magazine publishing industry, with expertise in digital media and the future of authorship. She speaks around the world at events such as BookExpo America, Frankfurt Book Fair, and Digital Book World, and has keynoted writing conferences such as The Muse & The Marketplace. She currently teaches digital media and publishing at the University of Virginia. Find out more.
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  1. Pingback: Twitter: One Size Does Not Fit All | Creatives at Home on the Internet |

  2. Thank you for this post. It really helped me as I didn’t know much about twitter. I learned a lot.

    Glenda Parker

  3. Fascinating! And when it’s no longer middle of the night, and my insomnia is past, I am going to listen to your podcast to better understand the slides.  

    Thanks for all your advice.

  4. Pingback: Blog Treasures 11-26 « Gene Lempp's Blog

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