Monthly Archives: September 2011

What Advertising Can Teach a Children’s Writer

Today’s guest post is from Gerry Renert, a three-time EMMY nominated kid’s writer, who has recently become a published children’s book author. I never thought I’d end up writing children’s books, especially when my first paying writing job was creating print ads to convince upper-crusters they needed a certain brand of scotch to announce their [...]




Writing on the Ether

C’mon baby, light my Kindle Fire. And watch out for sparks from certain NOOKs in crannied marketplaces. Beware bald guys bearing 3Gifts. Silk, Bezosense, and smell that? It’s the lighter fluid of Android aspirationals yearning to be treed like iPads for Christmas. It’s beginning to look a lot like Amazon.   [blackbirdpie id="119057323443486720"]   “One [...]




The No. 1 Ability of The Empowered Author

There are many qualities of successful authors. But I think empowered authors have one ability that makes them more dynamic, effective, and desirable to potential publishing partners. It’s an ability to directly connect with an audience. This Thursday, I’m teaching an online class about how to find and develop your readership. The more you’re able to [...]




What Is a Story?

The following is excerpted from How to Write Your Best Story by Philip Martin. It may seem to address a simplistic question, but I must agree with Steven Spielberg when he said, “People have forgotten how to tell a story.” So I hope you won’t be too proud to remind yourself what storytelling is all [...]




E-Book Marketing 101

In case you missed it, my monthly column at Writer Unboxed was posted yesterday: A Checklist for Marketing Your E-Book. Here’s a snippet: Knowing how to effectively market your e-book can be a challenge if you don’t have any formal education or professional experience in sales and marketing. Plus, these days, the default strategy seems [...]